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The Creative Process: From Concept to Completion
An insight on the creative process of artist Asbjorn Lonvig
By Asbjorn Lonvig

THE ARTISTIC CONCEPT

Soul Hurting Still - Artistic Concept starts out by inspiration. Because of my background as a computer specialist and having a specific artistic style in extremely simple shapes and bright colors, I can offer my clients a very unusual Artistic Concept with ultimate flexibility.

Every artwork is initiated by thought and research. Being inspired from something big and/or from something small, I make some drafts. Upon completion of this process, I create the artwork in draft using a pencil, a collage technique, a brush and a computer.

Concentrating upon what, in my opinion, is the essential: the shape and the color--I show the drafts, which is identical to the final artwork, to my customer/client.

THE CANVAS

Canvas is stretched using the highest standards. My canvas is stretched by the stretcher factory onto a stretcher that is made according to the factory’s highest standards, concerning the dimensions of the mouldings and the number of crosses. The moulding, both frame and cross, are 65 x 25 mm and cut through vertically, turned and glued to optimize strength. The face of the frame is beaded. The factory then stretches the canvas to achieve the highest quality in stretching.

The canvas is very strong with high resistance. It is an Italian product with a substrate composition of 65% polyester and 35% cotton, which is especially suitable for big stretchers. It has a universal preparation and a nice grain. The canvas has a total weight as high as 360 g per square meter, thus in every way suitable for my type of artwork.

THE PAINTING PROCESS

Looking at my studio, you will see I do not use an aisle but instead put my canvas on my painting table. I then transform the painting from the digital draft in different ways depending on the motif, ending up with a canvas covered with pencil lines.
Asbjorn Lonvig Studio - Painting Table.
The paint I use is Daler-Rowney System 3 acrylic, which is high pigment loading, durable, water resistant and has excellent adhesion, which again is very suitable for my type of artwork.

The sequence of painting the different colors is also dependant on the motif. In this case, black is painted first in every field that is black. Once the black is finished another color will be painted in every field of that color that appears on the canvas. I continue to work tediously and accurately in this fashion adjusting some of the colors during the painting process. After many hours and days later the painting is finished and ready to be signed.

Painting Sequence.


      SIGNING THE ARTWORK

In order to avoid forgery of my work, the painting is signed in the lower right corner by scoring my Christian and Sir Name along with the year the painting was created “Asbjorn Lonvig 2003” in the wet paint. In the lower left corner of the painting, I put the specimen number and edition size “2/5” which represents specimen two of an edition of five. If there is only one specimen it is scored “1/1”. Scoring is done with an identifiable tool and the signing is made visible by using a contrasting background color. In the upper left corner of the backside of the painting I place my right thumbprint in a blob of wet paint

MAKING THE PROFILE

Profile - en face. The profile is looked upon as a part of the artwork. I have developed a specially designed standard profile and I determine the color by the colors in the artwork to ensure it is aesthetically pleasing.

The artwork is floating, with a 0.75 cm space between the stetcher/canvas and the profile. In the corners, the profile is cut in 45-degree angles as shown below.

Corner Profiles. Corners of the profile are assembled with a Lamello technique. The fact that the stretcher is floating means that the stretcher and profile can work independently without concern about temperature and humidity. Below is the artwork “San Francisco” framed with a black profile.
San Fancisco - by Asbjorn Lonvig.
PACKAGING

Packaging of the Artwork. The artwork is shipped in a box that fits the artwork. A plate is placed at the top of the framed painting and a plate is placed at the bottom.

The box sides are made with a groove as shown above. The box is lined with felt and foam materials to prevent any damage of the profile. “ART” is painted on the box along with the artist’s name and all the required shipping information is on the back.
Illustration of Shipping Container.

The artwork is then sent to my client and my commission is complete.

Asbjorn Lonvig is a painter who owns and operates his own gallery in Lille Ferjringhus, Denmark. His work is described as "colorful simplicity", with a unique style in simple shapes and bright colors.

Click HERE to see Asbjorn Lonvig's Portfolio.

Edited and formatted for Gallery Direct
by Maggie Brezden and Dave Yelen
 
   



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